Scion was established in 2003 to appeal to customers who wanted an alternative to buying a car from Toyota. Scion's role was to act as a laboratory where we could develop new products and innovative processes, as well as bring new customers into the Toyota family. Scion has been successful and we are a stronger company as a result. Today's young customers are more attracted to the Toyota brand and its reputation for quality, durability and value. Now is an ideal time to take the products and spirit of Scion and transfer them to Toyota.
The transition will start now and evolve at our dealerships within the next six months. For MY17, Scion vehicles will be branded as Toyotas beginning in August 2016.
The following vehicles will be re-badged as Toyotas and will retain their names: FR-S, iM and iA. There will be a release series tC to close out sports coupe production and it will be discontinued as of August 2016. The recently debuted C-HR will join the Toyota line-up. The xB was discontinued as the iM and iA joined the line-up and production ended in December 2015.